![]() ![]() ![]() There’s also an incredible tension from the consumer, which is people usually don’t believe in claims. I think shes hilarious, especially that part. AP Photos/Richard Shotwell Another Super Bowl is upon us, which means plenty of star-studded commercials are on the way. The air humping and money shot thrust is the most disturbing part of this creepy commercial. Mompoint considers himself a renaissance man, as he does a wide variety of things including DJing, acting. For the girl who never settles for ordinary, try Downy Unstoppables and Infusions for the fresh scent clean Published. But the Downy gig is his first commercial, he says. Marketing Stack Integrations and Multi-Touch Attribution. “We have an incredible product with an incredible truth, which is the long-lasting scent. Comedian Danny McBride is made a believer in Downy Unstoppables 2023 Super Bowl commercial. Real-Time Ad Measurement Across Linear and CTV. “The beauty of this campaign is that it goes back to that tension that is created by what the consumer thinks of the product,” said Ciro Sarmiento, chief creative officer of Woven Collaborative. The secret star says, 'Downy Unstoppables wants to use my face for their Super Bowl ad, but I haven't agreed yet. Gives your laundry 12 weeks of freshness, from wash until wear. The advertisement shows a mystery celebrity with a sweater covering their face. The skeptic only agreed to appear in the commercial if Downy could. “We thought what better thing to do than launch our Super Bowl ad way ahead of the Super Bowl.” (Downy) Enjoy the scandalously invigorating scent of Downy Unstopables In-Wash Scent Boosters Fresh.Fresh is a glorious scent finished with airy and crisp undertones that you’ll want to keep on sniffing. Downy enlisted a famous skeptic to Sniff it to Believe it by putting the brand’s 12-week freshness claim to the test. “What we find is consumers have a hard time believing that Downy Unstopables could actually last as long as the brand claims that it can last,” said Jenny Maxwell, P&G’s senior brand director of North America Fabric Care, per AdWeek. Created by Procter & Gamble’s Woven Collaborative, a multi-agency collective co-led by executives from WPP’s Grey and Publicis Groupe’s Leo Burnett and Saatchi & Saatchi (who are working on the spot), the ad is a way for P&G to address consumer’s concerns about the efficacy of the product. Buy 1 of Tide Simply Laundry Detergent, Downy Liquid Fabric Conditioner, Gain Suavizante Liquid Fabric Softener, Downy Sheets, Downy Unstopables In-Wash. ![]()
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